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Indie Hackers Post: Need feedback for landing page
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Great job on the hard work you have put into your product thus far.
There are two facets to the Boilah landing page that need to be addressed:
- Design
- Product positioning
DESIGN π¨
This is not comprehensive, but a few pointers to boost the design.
- The fastest and best way to get a good design is to start with a great theme. Find a theme that works with your tech stack and comes with components and sections pre-built.
- Yellow is a difficult color to pull off. That's one reason you don't see many yellow brands. Go for a simple color palette in the blue/green spectrum starting out.
- Product screenshots are super important. Replace illustrations with screenshots.
- Use a strong classic font.Β InterΒ orΒ Public SansΒ would both be good options for you. (only use 1)
PRODUCT POSITIONING π―
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I did not understand what the product was until reading and clicking on other pages.
- Make the Headline simple and straightforward:
- Current: "Boilah + your expertise = High Quality Specifications"
- Better: "Write high-quality Product Specs that ship"
- Subtext. Add subtext below the Headline that further explains the product.
- CTAs need to be consistent. Make it clear what the CTA buttons will do and why a user should want to click.
- Current: "Keep me updated"
- Better: "Get early access"
- Later when the product is active change the text to a strong first step, like "Get started for free"
- Add use cases on the main Landing Page, not hidden on the interior page. List each use case with a checkmark, like this:
- β Software dev
- β Gaming
- β Mobile apps
- β Product design
BONUS: COMPARABLES βοΈ
See how these products position their offering.
Notion. Has similar aspects to what you are building. Documents, templatizing, teamwork, etc.ProductPlan. Competitor?ProdPad. Competitor?
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