Nuro

❓Questions

1. Through what channels do you make sales?

2. What percent of paying customers come through the website?

3. What is the current conversion rate of this webpage?

4. Is there a free tier or trial period?

📼 Video Review

📝 General Notes

1. A/B test everything! If you are already getting conversions and paying customer then you must be doing something right.

2. Get rid of cookies banner. No cookies, great. But simplify.

3. Way too much text copy. Reduce by 50%.

4. Must show screenshots of product!

5. Must have many more testimonials. Text states that 1,800 people have used Nuro, but only 2 testimonials are shown.

6. Purchase page is another Sales page. If visitor decides they want to pay send them to checkout, not another Sales page.

7. Simplify Pricing. Monthly or Quarterly. Pay full year for a discount.

8. Spell “Nuro” correctly! On sales page misspelled as “Noro”

9. Calculator is cool, but too complicated. Would prefer to see static cost savings.

10. The actual tool and end generated presentation need design work. I’m loving the quick edit ability, but… would not use it because of the lack of design finesse in the end product.

11. Need a free tier or trial period that does not require a credit card.

📰 Above the Fold

1. Hero Section

1.1 Title

• “Never shoot more than one take for a video, ever again. The world's fastest video editing software does ALL the work for you.”

• Rewrite:
• “Never shoot more than one video take again”
• “Magically create video presentations with AI”
• “Turn raw video into slick presentations with AI”

1.2 Subtitle

• “Nuro’s A.I. video editor turns up to 10 hours of raw footage into a fully-edited professional result (with titles, transitions and animation) in a single click. You can finally attract more leads, sell more, and enjoy your free time.”

• Examples:
• “MonsterWriter helps students write top-notch thesis papers through the organization, writing, and publishing process.”
• “Panelbear is the easiest way to measure your website's most important metrics, so you can deliver a great end user experience.”

• Rewrite:
• “Nuro magically generates fully-edited video in a single click.”
• “Nuro is the easiest way to produce high-end fully-edited video in a single click, so you can focus on what you do best.”

1.3 Visual

• Image
• Use product image or composite video to demonstrate the product.

1.4 Social Proof*

• Providing social proof above the fold is a strong benefit.

• Star rating, testimonial quote, logo, etc

1.5 CTA

• What 1 thing do you want visitors to do?

• “Get Access Now”

• Button:
• “Start for free →”
• Small text:
• “Free plan available • No credit card required”
• “7-day free trial • No credit card required”

👇 Below the Fold

2. Logo Farm

• There are 2 types of logo farms—Client Logos and Press Logos. Pick one or the other, not both.
• Use client logos (if they exist)
• Use press logos if the product has some published articles

• Make text smaller. Examples

3. Testimonials

• Show 3 or 4 testimonials from customers

• Make gathering testimonials a core focus

• Design example: Simple testimonials on Tailbits ↗

4. Product Video

• [recommendations]

5. Features and Objections

• [recommendations]

6. Use Cases

• You want visitors to read the list and identify with one of them.

• [recommendations]

7. More social proof

• When you have many more testimonials from customers add a large section of quotes here (12+)

8. FAQs

• Need a minimum of 8, max of 12
• If 12 or more then you need a dedicated FAQ page as well

• When there are only 3 it seems like there was low effort put into thinking about FAQs

• Check out these FAQs generated for you using ChatGPT
• FAQs created by ChatGPT

9. Pricing

• [recommendations]

• Handy pricing table designs ↗

10. 2nd CTA

• Current:
• “Are you ready to finally earn a living and a fortune through what you know? Let's publish your first neurovideo right away!”
• “Get Access Now”

• Rewrite to reflect CTA at top of page

11. Founder’s note

• Have a section about you the founder or team

• Something to put a human to the product