Skiff announced a new website redesign and launch. The design… looks amazing! I personally use and love Skiff’s products, so was super stoked to see the new site roll out.
One thing I immediately noticed was the weak Call-to-action on the new website. The CTA language was weak and mixed with unnecessary content.
So, I got to work. Screenshot the website CTA, annotated, and even mocked up my recommendation.
Within minutes Skiff replied, and… implemented my recommendation. Wow!
📼 Tweet
Skiff’s post
My reply
🎯 My CTA Rewrite
👍 The Skiff update
I like the Skiff implementation. They even whittled down the small text beneath the button to the bare necessities
