![Skiff.com new website launch](https://www.notion.so/image/https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fb24d0052-6d62-4374-a3ad-0f1aaf5633a2%2FSkiff-Comments.png%3FX-Amz-Algorithm%3DAWS4-HMAC-SHA256%26X-Amz-Content-Sha256%3DUNSIGNED-PAYLOAD%26X-Amz-Credential%3DAKIAT73L2G45EIPT3X45%252F20230320%252Fus-west-2%252Fs3%252Faws4_request%26X-Amz-Date%3D20230320T182151Z%26X-Amz-Expires%3D86400%26X-Amz-Signature%3Dfdc2bdd8901ff88043dee16cf3a8163108949388c572997c5cd1afebce608208%26X-Amz-SignedHeaders%3Dhost%26x-id%3DGetObject?table=block&id=9b21f386-343f-4e38-b3fb-5137cc1f469e&cache=v2)
Skiff announced a new website redesign and launch. The design… looks amazing! I personally use and love Skiff’s products, so was super stoked to see the new site roll out.
One thing I immediately noticed was the weak Call-to-action on the new website. The CTA language was weak and mixed with unnecessary content.
So, I got to work. Screenshot the website CTA, annotated, and even mocked up my recommendation.
Within minutes Skiff replied, and… implemented my recommendation. Wow!
📼 Tweet
Skiff’s post
My reply
🎯 My CTA Rewrite
![Skiff.com new website launch](https://www.notion.so/image/https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fb24d0052-6d62-4374-a3ad-0f1aaf5633a2%2FSkiff-Comments.png%3FX-Amz-Algorithm%3DAWS4-HMAC-SHA256%26X-Amz-Content-Sha256%3DUNSIGNED-PAYLOAD%26X-Amz-Credential%3DAKIAT73L2G45EIPT3X45%252F20230320%252Fus-west-2%252Fs3%252Faws4_request%26X-Amz-Date%3D20230320T182151Z%26X-Amz-Expires%3D86400%26X-Amz-Signature%3Dfdc2bdd8901ff88043dee16cf3a8163108949388c572997c5cd1afebce608208%26X-Amz-SignedHeaders%3Dhost%26x-id%3DGetObject?table=block&id=b5047911-b8a8-4b2a-b794-7353b4f5cfc8&cache=v2)
![My recommendation for repositioning CTA](https://www.notion.so/image/https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F5981a729-de84-42af-83b5-bff765dc9c06%2FSkiff-Better.png%3FX-Amz-Algorithm%3DAWS4-HMAC-SHA256%26X-Amz-Content-Sha256%3DUNSIGNED-PAYLOAD%26X-Amz-Credential%3DAKIAT73L2G45EIPT3X45%252F20230320%252Fus-west-2%252Fs3%252Faws4_request%26X-Amz-Date%3D20230320T182151Z%26X-Amz-Expires%3D86400%26X-Amz-Signature%3Ddfd1bff5c9558948654c4af27ed18a63c92be1b8c26a0583734b3f14451ed27a%26X-Amz-SignedHeaders%3Dhost%26x-id%3DGetObject?table=block&id=6bee1b50-30eb-4136-b43d-405a336191c2&cache=v2)
👍 The Skiff update
I like the Skiff implementation. They even whittled down the small text beneath the button to the bare necessities
![notion image](https://www.notion.so/image/https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fa0944e06-02c1-4a9b-915e-7d278c0864c1%2FUntitled.png%3FX-Amz-Algorithm%3DAWS4-HMAC-SHA256%26X-Amz-Content-Sha256%3DUNSIGNED-PAYLOAD%26X-Amz-Credential%3DAKIAT73L2G45EIPT3X45%252F20230320%252Fus-west-2%252Fs3%252Faws4_request%26X-Amz-Date%3D20230320T182151Z%26X-Amz-Expires%3D86400%26X-Amz-Signature%3Dfc640bdcc7c62f048eb7a03ceeb56ddb6e731938b616127b7ed3de8755704c53%26X-Amz-SignedHeaders%3Dhost%26x-id%3DGetObject?table=block&id=da19a520-c869-415d-881d-09140a8ec931&cache=v2)