TL;DR ⭐️
- Simply state the purpose of the product
- What are the benefits?
- Push the visitor toward contacting the team
POSITIONING 🎯
Clarity
I do not understand the offering. I'm moderately technical and understand traffic, domains, hosting, and Edge but I am unsure what a Traffic Engine is supposed to do. Is it all about visitor traffic? Is it asset requests? The right target audience may understand it immediately.
Validation
- The text copy speaks to what the product offers (features) but not the benefit customers will receive.
- I would be interested to know who the competitors are.
MUST HAVES 🎉
- Screenshots screenshots screenshots! Real application screenshots are more valuable than icons and illustrations.
- You need 2 Call-to-actions I imagine:
- Primary Button: "Get started - BETA"
- Secondary Button: "Schedule a demo"
- Pricing must be shown, even if you haven't nailed down the exact price yet.
- Testimonials. Get these are soon as possible
- Team. Who are the humans behind ShowOwl
- Contact. Have a dedicated Contact page with a full form (not mailto links)
DESIGN 🎨
- The design is good enough. It looks fairly cookie-cutter from a template but it works.
- More "whitespace" and padding is needed to give the content room to breathe